Amie Peele Carter is a member of the intellectual property practice where she represents clients—ranging in size from entrepreneurs to international organizations—on trademark, copyright and e-commerce matters. Amie is also an active member of the firm's sports and entertainment industry team, representing sports organizations, artists, authors, musicians, publishers and clients in the fashion industry.

Amie's expertise includes negotiating a variety of types of contracts, as well as assisting clients with protecting and leveraging their intellectual property assets. Specific areas of focus include developing global branding strategies and working with clients on re-branding initiatives, licensing, social media and publishing—in traditional and electronic formats.

Amie routinely handles the following types of matters for her clients:

Trademark

• Clearance
• Opinions
• Applications (domestic and international)
• Monitoring
• Licensing
• Re-branding campaigns
• Enforcement
• Prelitigation dispute resolution
• Infringement analysis

Copyright

• Rights investigations and due diligence
• Registrations (domestic and international)
• Licensing
• Enforcement
• Prelitigation dispute resolution
• Infringement analysis

eCommerce

• Social media counseling and policies
• Web site policies
• Web site agreements
• Software / Web site development agreements
• Cyber insurance policy reviews
• Software infringement cases
• Prelitigation dispute resolution

Sports & Entertainment

• Producer agreements
• Publishing agreements
• Sponsorship agreements
• Merchandise agreements
• Record contracts
• Agreements regarding musical works, television concepts and programming, and television appearances
• Advertising agreements
• Right of publicity licenses and waivers

General

• Intellectual property audits
• Intellectual property due diligence
• Counseling on effectively leveraging an intellectual property portfolio
• Intellectual property transfer agreements
  

Representative Experience

• Represents clients in challenges to brand names in the U.S., China, Korea and Europe
• Represents gospel singer in all facets of talent and appearance agreements
• Represents entertainment agency
• Represents "think tank" in the field of sports medicine
• Represents sports organizations in the field of basketball
• Represents sports marketing agency
• Represents Vera Bradley Designs, Inc. in its intellectual property matters, including global brand and design management and enforcement
• Represents authors in prepublication manuscript review and in negotiating publishing agreements
• Represents large manufacturer on comparative advertising analysis
• Represents public relations and advertising agencies regarding copyright matters, trademark matters and publishing trademarks
• Advises home builders on issues surrounding copyright in architectural works
• Works with marketing and communications firms regarding pre-presentation trademark clearance
• Counsels clients defending claims of infringement brought by the Business Software Alliance (BSA)

Honors

• National Association of Women Business Owners-Indianapolis (NAWBO-Indy) — Indianapolis Choice Award, 2011
• Indiana Super Lawyers — Rising Star, Intellectual Property, 2009
• YWCA Salute to Women of Achievement Award — Nominee, 2003
• Moot Court Society, 1996
• Moot Court Competition — Outstanding Achievement Award, 1995, and Appellate Oral Argument Competition, Semifinalist, 1994
• Phi Beta Kappa National Academic Honor Society, 1992

Civic Activities

• Medical-Legal Partnership (Faegre Baker Daniels and Wishard Health Services) — Volunteer
• Saint Richards Episcopal School — Volunteer, 2007-present; Co-Chair of the Regalia Fundraising Event, 2012; Chair of Regalia Venue Committee, 2011; Member of 50^th Anniversary Celebration Planning Committee and Chair of 50^th Anniversary Donor Appreciation Event Subcommittee, 2010
• Ovar'Coming Together — Volunteer, 2003-present; Board Member, 2003-05
• Trinity Episcopal Church, 2003-present
• NAWBO (National Association of Women Business Owners), Indianapolis Chapter — 2011 Awards Luncheon Advisory Committee
• Midwest Regional Conference for Women in the Law — Executive Steering Committee, 1998-2000
• Kappa Delta Alumnae Association
• Christ Church Cathedral — Adult Formation, Instructor, 2001-02; Long-Range Planning Development Committee, Chair, 2000-01; Adult Christian Formation Committee, Chair, 2000-01; Vestry Nominating Committee, 1998
• P.E.O., Chapter DE, Indiana, 2008-present
• Vivian Smith Teen Parenting Program — Board Chair, Governance Committee and Vice President, 1999-2002
• Regular participant in fundraising walks to support research and education to find a cure for cancer 

Professional Associations

• Indianapolis Bar Association — Intellectual Property Section
• Indiana State Bar Association — Intellectual Property Section
• American Intellectual Property Law Association — Nominating Committee, 2011; Sports & Entertainment Law Subcommittee, Chair, 2010-present; Trademark Committee, Chair, 2010-11, and Vice Chair, 2009-10; IT Task Force, 2008-10; IP Law Associations Committee, 2009-present; Mentoring Committee, Vice Chair, 2007-08
• International Trademark Association
• Sports Circle Indy (not-for-profit networking organization for Indianapolis region) — Co-founder, 2011; Board of Directors, Secretary, 2012-present

Publications

• "What Every Pro Athlete Can Learn from Lady Gaga: The Importance of Secondary Branding," Sports Litigation Alert, Volume 7, Issue 21, November 19, 2010
• "How to Make the Most of Your Advertising Budget," Inside the Minds: Advertising and Marketing Law Client Strategies, Aspatore Books, 2007
• "New Law Requires Disclosure of Business Security Breaches," Indianapolis Business Journal, July 2006
• "Global Strategies: What's Protected in United States May Not Be Elsewhere," Indianapolis Business Journal, November 2005

Presentations

• "SOPA and PIPA Without All the Shouting," American Intellectual Property Law Association (AIPLA) Mid-Winter Institute, Las Vegas, January 25, 2012
• "From Tight Ends and Trademarks to Scorecards and Social Media: The Importance of Branding in Contemporary Sports," co-presenter with Ken Ungar of U/S Sports Advisors, A Center for Intellectual Property Law and Innovation Panel Discussion, Indiana University School of Law-Indianapolis, September 27, 2011
• "Spotting and Investigating Social Media Concerns," moderator, In-House Counsel Program, Chicago Bar Association, December 9, 2010
• "Social Media 102: From Over-Hyped to Practical Application," panelist, Lex Mundi Business Acceleration Through Marketing Conference, Nashville, Tennessee, November 4, 2010
• "Hands-on Training on How to Review a Search Report and Prepare an Opinion Letter," American Intellectual Property Law Association (AIPLA) Trademark Boot Camp, Washington, D.C., 2009 and 2010
• "Macs, Marilyn and Cowboys on Mars: Current Perspectives on Advertising and Publicity Law," panel moderator, American Intellectual Property Law Association (AIPLA) Spring Meeting, San Diego, California, May 14, 2009
• "Geographic Beverage Names – U.S. Protection Strategies," panel moderator, AIPLA Annual Meeting, Washington, D.C., October 18-20, 2007
• "Data Security and Document Retention," Indiana Chapter of the Association for Accounting Administration, Indianapolis, 2006
• "Public Law 125 Data Security Breach Notification and Destruction," Indianapolis Seminar, 2006
• "The Best Defense Is a Good Offense – Learn Effective Strategies to Protect Your Intellectual Property (and to Avoid Violating the Rights of Others)," NCAA Conference – International Association of Sports Museums and Halls of Fame, 2003
• "IP Rights," Invention Convention, Immaculate Heart of St. Mary School fourth grade class, Indianapolis, 2002