In only a few short months, franchisors must choose whether to register a top-level domain (TLD) that corresponds with the franchisor's trademark or company name. Similar to current TLDs .com, .net and .org, new TLDs like .hilton, .coke or .merrilllynch will be available. A franchisor's choice must balance potentially significant commercial, advertising and security opportunities with substantial financial and technological investment. Read more…
Republished with permission of LJN's Franchising Business & Law Alert, Volume 15, Number 3, December 2008.
Related Practices
Trademark, Copyright, Advertising & Media
(T-CAM)
Related Industries
Franchising & Distribution