Jeffrey A. Brimer

Special Counsel

jeff.brimer@FaegreBD.com
Direct: +1 303 607 3657
Denver Office
3200 Wells Fargo Center
1700 Lincoln Street

Denver, Colorado 80203-4532

Contact Information


jeff.brimer@FaegreBD.com3200 Wells Fargo Center
1700 Lincoln Street
Denver, Colorado 80203-4532
T: +1 303 607 3657
F: +1 303 607 3600

Education

University of Missouri School of Law
J.D., Missouri Law Review (1979)
University of Missouri, St. Louis
B.A., summa cum laude (1976)

Bar Admissions

Colorado Missouri

Court Admissions

U.S. District Court for the District of Colorado

Jeffrey A. Brimer

Special Counsel

Jeffrey A. Brimer is a special counsel in the firm's Denver office. Jeff practices U.S. and international franchising and distribution law.  He has experience in drafting and negotiating all types of franchise and multi-unit development agreements; preparation and filing of franchise registration and disclosure documents; providing counseling and advice to business executives in franchise development, operations and marketing; managing dispute resolution; mergers and acquisitions; corporate law and business organizations; managing local counsel, and, providing advice in connection with general commercial business, tax and employment law issues. He has counseled clients in retailing, construction, hotels, restaurants and real estate development. 

Jeff is the former vice president, secretary and general counsel of Medicine Shoppe International, Inc., a division of Cardinal Health, Inc., and a former general counsel of HBE Corporation/Adam's Mark Hotels.

Honors

  • The Best Lawyers in America — Franchise Law, 2009-12
  • Chambers USA: America's Leading Lawyers for Business — Franchising (National), 2007-11
  • International Who's Who of Franchise Lawyers — 2004-11
  • Franchise Legal Eagle, Franchise Times — 2006-12

Professional Associations

  • American Bar Association Business Law and International Law Sections; Forum on Franchising, Governing Committee, 1998-05; Corporate Counsel Division, Director, 1996-98; Corporate Counsel Steering Committee, 1994-98
  • Colorado Bar Association
  • Denver Bar Association
  • Missouri Bar Association

Civic Activities

  • Public Radio KUVO Community Advisory Board — 2010–present

Presentations

  • Basics of International Franchising
    Colorado Bar Association (2011)
  • News From Around the World – United States
    International Bar Association (2011)
  • Going International:  What Additional Restraints Will You Face?
    American Bar Association, 34th Annual Forum on Franchising (2011)
  • Setting-Up and Managing A Distribution and/or Franchising Network In The United States
    International Distribution Institute (2011)
  • Enforcement Issues in International Franchising
    International Bar Association (2009)
  • Franchise Law Update
    Colorado Bar Association, Business Law Institute (2009)
  • Preparation for Strategic International Development
    International Franchise Association Annual Conventions (ICFE Program, 2007-11)
  • Franchising in Unique Venues
    American Bar Association, 31st Annual Forum on Franchising (2008)
  • Advanced M&A Issues
    International Franchise Association, 41st Annual Legal Symposium (2008)
  • Transforming and Modifying the Mature Franchise System
    American Bar Association, 29th Annual Forum on Franchising (2006)
  • Area Development Agreements - Law and Practice
    International Franchise Association , 39th Annual Legal Symposium (2006)
  • Annual Franchise & Distribution Law Developments
    American Bar Association, 27th Annual Forum on Franchising (2004)
  • Managing the Employment Law Risks of Franchisors and Franchisees
    American Bar Association, 24th Annual Forum on Franchising (2001)
  • Organizing and Managing a Franchise Law Practice - Charting a Course to Success
    American Bar Association, 24th Annual Forum on Franchising (2001)
  • Effective Management of the Corporate Law Department in the New Global Economy
    American Bar Association, 23rd Annual Forum on Franchising (2000)
  • Emerging Privacy Issues in Franchising
    International Franchise Association, 33rd Annual Legal Symposium (2000)
  • Advertising Issues
    International Franchise Association, 32nd Annual Legal Symposium (1999)
  • How to Conduct a Compliance Audit
    American Bar Association, 21st Annual Forum on Franchising (1998)
  • Buying and Selling Franchise Businesses
    American Bar Association, 20th Annual Forum on Franchising (1997)
  • Swimming in the In-House Pond: Avoiding the Blinds...Prescriptions that Fit the Bill
    American Bar Association, 18th Annual Forum on Franchising (1995)
  • Tax Issues in Franchising
    American Bar Association, 17th Annual Forum on Franchising (1994)

Legal Updates

  • Franchise Law Compliance Manual (Editor, 2nd Edition)
    American Bar Association (2011)
  • Elder and Child Care Franchising,
    International Franchising – A Practitioners Guide (2010)
  • Common International Franchising Mistakes – And How to Avoid Them 
    Franchise Law News (2010)
  • Enforcement Issues in International Franchising
    International Journal of Franchising Law (2010)
  • Annual Franchise & Distribution Law Developments
    American Bar Association (2004)
  • What is a Franchise?
    The St. Louis Bar Journal (2001)
  • Franchisor Liability for Gender Discrimination and Sexual Misconduct
    Franchise Law Journal (2001)
  • Tax Issues Affecting Mergers and Acquisitions in Franchising
    "Mergers & Acquisitions of Franchised Companies," American Bar Association (1996)

Related Practices

Corporate
Cross-Border & International Transactions

Related Industries

Franchising & Distribution

Media Mentions

16-February-2012 - Jeff Brimer Counsels Johnny Rockets on International Expansion
01-September-2011 - Franchise Times Reviews Faegre & Benson's Franchising in Health Care Conference
17-August-2011 - IFA FranBlog Highlights Faegre Franchise Summit
04-August-2011 - IFA FranBlog Recaps Faegre & Benson's "Lending Bootcamp"
01-August-2010 - Brimer Speaks to the Franchise Times About Overseas Franchisees
01-October-2009 - The Franchise Times Covers Annual Faegre Franchise Summit

Education

University of Missouri School of Law
J.D., Missouri Law Review (1979)
University of Missouri, St. Louis
B.A., summa cum laude (1976)

Legal Updates

06-December-2011 - Tips to Help Franchisors Prepare for the 2012 Renewal Season
06-December-2011 - Tips to Help Franchisors Prepare for the 2012 Renewal Season
28-June-2011 - AT&T v. Concepcion: Implications for Franchising
22-March-2011 - Demystifying U.S. Franchise Disclosure and Registration Laws
14-December-2010 - Tips to Help Franchisors Prepare for the 2011 Renewal Season
01-October-2010 - Peaberry: Is the FDD Enough?
08-December-2009 - Tips to Help Franchisors Prepare for the 2010 Renewal Season
29-July-2009 - Five Common International Franchising Mistakes—and How to Avoid them

News

21-February-2012 - Franchise Times Recognizes Five Faegre Baker Daniels Attorneys as Top Franchise Lawyers
06-September-2011 - Ninety Faegre & Benson Lawyers Listed in The Best Lawyers in America
10-June-2011 - Faegre & Benson Practices Ranked Nationally in 2011 Chambers USA
30-March-2011 - Six Faegre & Benson Lawyers Named "Legal Eagles" by Franchise Times Magazine
09-August-2010 - Ninety-Three Faegre & Benson Lawyers Listed in The Best Lawyers in America
29-June-2010 - Chambers Recognizes Faegre & Benson as a Global, National Leader in Franchising
31-July-2009 - 96 Faegre & Benson Lawyers Listed in The Best Lawyers in America
12-June-2009 - Faegre & Benson Receives Top Chambers Rankings, National Franchise Practice Moves Up
01-October-2008 - The Best Lawyers in America 2009 Includes 90 from Faegre & Benson
01-August-2008 - Kevin Hein and Jeffrey Brimer Join Faegre & Benson Franchise Team

Bar Admissions

Colorado
Missouri

Court Admissions

U.S. District Court for the District of Colorado

Events

02-February-2012 - FCPA Update: Enforcement Priorities and Best Practices for Global Compliance
05-August-2010 - Faegre Franchise Summit

Representative Matters

Our Professionals Represent Stockade Franchising
Represents Build-A-Bear Workshop in International Franchise Opportunities

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