As Chief Client Development Officer, Melanie Green is responsible for developing, overseeing and managing Faegre Baker Daniels' strategic marketing campaigns and business development efforts. She works closely with firm management on identifying and implementing strategic initiatives and goals. Melanie also supervises the firm's media relations campaign, corporate identity and advertising programs, business development training, website and external communications, client entertainment and appreciation efforts, contributions and sponsorships, alumni program and market research.

Prior to joining Faegre Baker Daniels, Melanie was Director of Marketing for Lewis and Roca LLP, a leading business law firm in the Southwest based out of Phoenix, Arizona. Her legal experience also includes serving as the Membership Services Coordinator for the Maricopa County Bar Association in Phoenix.

Honors

• Legal Marketing Association, Midwest Chapter — Your Honors Award in Events Category to firm's business development and marketing team for Connect. Collaborate. Cultivate!, the second annual seminar for all lawyers, consultants and paraprofessionals within the firm, 2012
• Legal Marketing Association, Midwest Chapter — Your Honors Award in Media Relations Campaigns Category to firm's business development and marketing team for planning, preparing and coordinating Faegre & Benson and Baker & Daniels combination announcement, 2012
• Legal Marketing Association, Midwest Chapter — Your Honors Award in Promotional Gifts Category to firm's business development and marketing team for Briefs in the Kitchen, a 172-page holiday collection of favorite recipes by lawyers, consultants and staff with proceeds going to the American Red Cross, 2011
• Legal Marketing Association, Chicago Chapter — Your Honors Award in Judge's Innovation to firm's business development and marketing team in "Baker Daniels Takes Flight into Identity Launch," a comprehensive firmwide re-branding initiative, 2009

Professional Associations

• Legal Marketing Association, 2001-present
• Lex Mundi — Marketing Committee, North America Region, Chair-Elect, 2012-13, and Vice-Chair, 2009-11
• Legal PR Chicago — Board, 2009-present

Civic Activities

• Indianapolis Super Bowl Committee — Co-Chair, NFL Official Events, 2010-present
• Indiana Sports Corporation — President's Council, 2008-present; External Affairs Committee, 2009-present
• Indianapolis Local Organizing Committee — 2010/2011 NCAA Basketball Final Fours, 2009-present
• Indianapolis Chamber Business at the Brickyard Golf Committee — Co-Chair, 2008-present
• Safeway International LPGA Tournament Committee, Banner Health Golf Council — Pro-Am Committee, Co-Chair, 2004-06
• Fiesta Bowl — Media Operations Committee, Statistics Subcommittee Chair, and Hole-In-One Tournament Committee, 2001-05
• Maricopa County Sports Commission — Champion's Circle, Vice Chair, 2001-05

Publications

• "Baker & Daniels' Identity Launch Takes Off with Flight 317," Law Marketing Newsletter, March 24, 2009 

Presentations

• "Effectively Leveraging Social Media as a Business Development and Marketing Tool — Concrete Examples of What's Acceptable and What's Working," Panelist, Legal Marketing Association Annual Conference, Orlando, Fla., April 5, 2011
• "Social Media 102: From Over-Hyped to Practical Application," moderator, Lex Mundi Business Acceleration Through Marketing Conference, Nashville, Tennessee, November 4, 2010
• "Establishing Client Feedback Programs That Deliver Real Results," co-presenter, Counselors Academy Conference, Public Relations Society of America, Asheville, N.C., May 21, 2010
• "Social Networking 101: Tweeting for Justice," co-presenter, Equal Justice Conference, American Bar Association and National Legal Aid & Defender Association, Phoenix, Ariz., May 14, 2010
• "Business Development Thought Leadership & Best Practices," Panelist, Legal Marketing Association Midwest Luncheon, Chicago, April 28, 2010
• "Creating and Implementing a Sales and Business Development Culture in Your Firm," Panelist, 2010 Legal Marketing National Conference, Denver, Colo., March 12, 2010
• "Success on the Social Web: How Firms Are Leveraging Social Networks, Blogs, Podcasts and More to Drive Business Development & Client Growth," Panelist, Marketing Partner Forum, Palm Beach, Fla., January 2010
• "Bring in Business From Web 2.0: Creating Your Law Firm's Social Media Policy," Co-Presenter, Webinar, The American Lawyer, October 29, 2009
• "Creating Social Media Policies," Co-Presenter, Martindale-Hubbell Webinar, July 23, 2009
• "Social Media 101 for Law Firms," Panelist, Legal PR Chicago Seminar, Chicago, March 19, 2009
• "Competitive Intelligence and Use of Data in Developing and Executing a Strategic Plan," Panelist, Strategic Marketing in the Modern Law Firm Seminar, ARK Group, Chicago, September 25, 2008