Contact Information


300 N. Meridian Street, Suite 2700

Indianapolis, Indiana 46204

D: +1 317 237 1180
F: +1 317 237 8480


Emory University School of Law
J.D. (1996)
Millsaps College
B.A. in Philosophy, magna cum laude, Phi Beta Kappa (1992)
American University
Semester on Foreign Policy (1991)

Bar Admissions


Court Admissions

U.S. District Court for the Northern District of Indiana U.S. District Court for the Southern District of Indiana U.S. Supreme Court

Amie Peele Carter


Amie Peele Carter is an intellectual property and sports lawyer. Her passion is to help clients create, protect and leverage value. She helps her clients succeed by:

  • Identifying and protecting their intangible assets, including their brands, trademarks, software, web content, trade secrets, creative works and new technologies
  • Leveraging the value of these assets through brand activation, licensing deals, sponsorships, promotions, and the appropriate use of social media and other marketing channels
  • Monitoring the marketplace for potential infringement of client-owned IP
  • Enforcing client's rights in these assets through pre-litigation dispute resolution, TTAB proceedings, and litigation in state and federal courts.

Amie's client base includes Fortune 100 and 500 companies, mid-sized and small companies, entrepreneurs, sports organizations and athletes, marketing agencies, TV personalities, artists, authors, musicians, and publishers.

Amie handles the following types of matters for her clients:


  • Sports agent agreements
  • Sponsorship agreements
  • Merchandise agreements
  • Advertising agreements
  • Right of publicity licenses and waivers
  • Marketing, promotions & sweepstakes

eCommerce and Social Media

  • Social media audits, strategies, and policies
  • Website content protection and enforcement
  • Website policies and agreements
  • Software protection
  • Software / website development agreements
  • Cyber insurance policy reviews
  • Software infringement cases
  • Publishing agreements

Intellectual Property

  • Trademark clearance and opinions
  • Trademark and copyright registrations; portfolio management
  • Licensing & IP transfer agreements
  • Due diligence
  • Monitoring and enforcement
  • Infringement analysis
  • Pre-litigation dispute resolution
  • Litigation at the trademark trial appeal board and federal court
  • 3-D printing: rights analysis and licensing
  • Intellectual property audits
  • Counseling on effectively leveraging intangible assets

Representative Experience

  • Hana Financial, Inc. v. Hana Bank et al., ----U.S.--- (2014) (cert granted) (amicus curiae brief filed on behalf of the American Intellectual Property Organization) (trademark tacking)
  • Represents ESPN sports media television personality Vince Welch
  • Represents Reckitt Benckiser in TTAB proceedings to protect its valued Mucinex® brand
  • Represents American College of Sports Medicine
  • Represents sports marketing agency, U/S Sports Advisors
  • Represents sports organizations in the field of basketball
  • Represents National Governing Bodies of Olympic Sport, including USA Football, USA Diving and USA Track & Field
  • Represents authors in prepublication manuscript review and in negotiating publishing agreements
  • Represents large manufacturer on comparative advertising analysis
  • Represents marketing, public relations and advertising agencies regarding copyright matters, trademark matters and publishing trademarks
  • Advises home builders on issues surrounding copyright in architectural works
  • Represents clients in challenges to brand names in the U.S., China, Korea and Europe


  • U.S. District Court for the Southern District of Indiana — Pro Bono Honor Roll, 2016
  • American Intellectual Property Law Association — Fellow
  • Sports Business Journal — Power Players: Outside Counsel, Executive Class, 2016
  • Faegre Baker Daniels — Pro Bono Honor Roll, 2013-14, 2016-17
  • American Intellectual Property Law Association — Mentor of the Year, 2013
  • U.S. District Court for the Southern District of Indiana — Recognized for taking the most Mediation Assistance Program pro bono cases, 2013
  • National Association of Women Business Owners-Indianapolis (NAWBO-Indy) — Indianapolis Choice Award, 2011
  • Indiana Super Lawyers — Rising Star, Intellectual Property, 2009
  • Phi Beta Kappa National Academic Honor Society, 1992

Professional Associations

  • Indianapolis Bar Association — Intellectual Property Section
  • Indiana State Bar Association — Intellectual Property Section
  • American Intellectual Property Law Association — Board of Directors, 2012-15; Committee on Legislation, 2016-19; Long-Range & Strategic Planning Committee, 2013-present; Women in IP Retention and Advancement Subcommittee, 2015-present; Nominating Committee, 2011; Sports & Entertainment Law Subcommittee (Chair, 2010-present); Trademark Committee (Chair, 2010-11; Vice Chair, 2009-10); IT Task Force, 2008-10; IP Law Associations Committee, 2009-present; Mentoring Committee (Vice Chair, 2007-08)
  • International Trademark Association
  • Sports Circle Indy (not-for-profit networking organization for Indianapolis region) — Co-founder, 2011; Board of Directors (Secretary, 2012-present)
  • Indiana Sports Corporation, Member

Civic Activities

  • Participant in Fashion Inside Out Benefiting Little Red Door Cancer Agency, part of Midwest Fashion Week 2013. Indianapolis, Indiana.
  • Imerman Angels  — Volunteer, 2010-present
  • Medical-Legal Partnership (Faegre Baker Daniels and Wishard Health Services) — Volunteer, 2010-present
  • NAWBO (National Association of Women Business Owners), Indianapolis Chapter — 2011 Awards Luncheon Advisory Committee
  • Midwest Regional Conference for Women in the Law — Executive Steering Committee, 1998-2000
  • Kappa Delta Alumnae Association
  • P.E.O., Chapter DE, Indiana, 2008-present — Vice President, 2013-14


  • Careers in Sports, Entertainment and Intellectual Property Law
    Sports & Entertainment and IP Law Societies, IU McKinney School of Law, October 2016
  • Knowing How the Money Works - Financial Education and Planning in Personal and Professional Life
    LeanIn Teleconference, American Intellectual Property Law Association's Women in IP Law Committee, July 2016
  • Leaning In to the Sandwich Generation
    A Discussion With AIPLA's Women in IP Law Committee's #LeanIn Circle on Caring for Ill or Aging Parents While Integrating Other Aspects of Your Life, February 2016
  • Time for IP
    World IP Day in Indianapolis, American Intellectual Property Law Association, April 2015
  • Advanced Strategies for Effectively Leveraging Your Business Relationships
    Co-presenter, NAWBO-Indy's Circle for Learning & Networking, March 2015
  • Establishing Trademark 'Use' to Secure Registration and Common Law Protection: Tacking, Abandonment, Excusable Non-Use/Residual Goodwill
    Co-presenter, PLI's Advanced Trademark Law Annual Review, New York City, March 2015
  • From A to Z: Legal Issues Involved in Setting Up Your Company and Protecting Your Intellectual Property
    NAWBO-Indy's Young Entrepreneurs Academy, January 2015
  • Hana Financial v. Hana Bank
    Panelist, American University Washington College of Law, Program on Information Justice and Intellectual Property, Washington, D.C., December 2014
  • Contracts/Agreements and Event Legal Issues
    Annual Fall Convention, Indiana State Festivals Association, November 2014
  • Legal Trends in Youth Sports and Events
    Hamilton County Sports Summit, Hamilton County Sports Authority, October 2014
  • Global Monetization of Trademarks
    American Intellectual Property Law Association Annual Meeting, October 2014
  • Imagination Pioneer
    Girls Scouts/Intellectual Property Law Organization, Daisy Scout Troop, October 2014
  • Trademarks, Tweets and Trade Secrets
    Webcast presenter, Indiana Subcontractors Association, July 2014
  • 2014 Women in IP Law Global Networking
    Webcast presenter, American Intellectual Property Law Association, June 2014
  • Help for Your #Hashtags: Trends and Risk Avoidance for Active Social Media Brands in the Food & Ag Industries
    Food & Agriculture National Conference, Faegre Baker Daniels, Minneapolis, May 14, 2014
  • Sports Summit on Legal and Operational Best Practices
    Moderator, Indianapolis, November 8, 2013
  • Divergent Theories of Trademark Fair Use: Nominative Fair Use and Aesthetic Functionality
    American Intellectual Property Law Association Annual Meeting, October 23, 2013
  • Risk Management in Youth Sports
    Indiana Sports Corporation Youth Summit, Indianapolis, October 22, 2013
  • Branding That Goes the Distance
    Business Boot Camp, NAWBO (National Association of Women Business Owners)-Indianapolis, September 26, 2013
  • Cyber Landscape and Social Media for Business
    NAWBO (National Association of Women Business Owners)-Indianapolis Monthly Luncheon, August 22, 2013
  • How to Survive and Thrive Through Career Relocation
    American Intellectual Property Law Association Spring Meeting, Seattle, Washington, May 2, 2013
  • Hallmarks of a Successful Merger:  Preparing for and Succeeding after a Significant Business Change
    National Association of Women Business Owners, Indianapolis Chapter, February 28, 2013, and American Intellectual Property Law Association Mid-Winter Institute, February 1, 2013
  • Best Practices for Obtaining and Successfully Activating Sports Sponsorships
    Sports Circle Indy Member Luncheon, February 2, 2013
  • SOPA and PIPA Without All the Shouting
    American Intellectual Property Law Association (AIPLA) Mid-Winter Institute, Las Vegas, January 25, 2012
  • From Tight Ends and Trademarks to Scorecards and Social Media: The Importance of Branding in Contemporary Sports
    Co-presenter with Ken Ungar of U/S Sports Advisors, A Center for Intellectual Property Law and Innovation Panel Discussion, Indiana University School of Law-Indianapolis, September 27, 2011
  • Spotting and Investigating Social Media Concerns
    Moderator, In-House Counsel Program, Chicago Bar Association, December 9, 2010
  • Social Media 102: From Over-Hyped to Practical Application
    Panelist, Lex Mundi Business Acceleration Through Marketing Conference, Nashville, Tennessee, November 4, 2010
  • Hands-on Training on How to Review a Search Report and Prepare an Opinion Letter
    American Intellectual Property Law Association (AIPLA) Trademark Boot Camp, Washington, D.C., 2009 and 2010
  • Macs, Marilyn and Cowboys on Mars: Current Perspectives on Advertising and Publicity Law
    Panel moderator, American Intellectual Property Law Association (AIPLA) Spring Meeting, San Diego, California, May 14, 2009

Published Articles

  • Don't Overlook Sports City, USA
    Indianapolis Business Journal, October 25, 2014
  • What Every Pro Athlete Can Learn from Lady Gaga: The Importance of Secondary Branding
    Sports Litigation Alert, Volume 7, Issue 21, November 19, 2010
  • How to Make the Most of Your Advertising Budget
    Inside the Minds: Advertising and Marketing Law Client Strategies, Aspatore Books, 2007
  • New Law Requires Disclosure of Business Security Breaches
    Indianapolis Business Journal, July 2006
  • Global Strategies: What's Protected in United States May Not Be Elsewhere
    Indianapolis Business Journal, November 2005


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