January 05, 2012

Melanie Green on Leveraging Social Media to Connect with Clients

Law firms increasingly resort to social media to drive visitors to their websites and to share articles, blog posts or white papers within their networks. Social media icons allow that information to be dispersed with the click of a button. It is an inexpensive and effective tool, The National Law Journal points out.

In an article highlighting the advantages of social media tools, the Journal cites the example of Melanie Green, the new chief client development officer at Faegre Baker Daniels, who, while leading the marketing department at Baker & Daniels, added social media icons to the firm website, allowing visitors to share information from their site with Facebook, Twitter and LinkedIn.

"Shortly after beginning communicating our information through these tools, it naturally made sense to use our Web site as a way to tell our visitors how to find us," Green said. "We added call-out buttons on our news pages, telling visitors to follow us on Twitter, and then added links to professionals' bios who were becoming active in the space. All of these steps were part of an integrated plan to utilize and leverage social media tools and have continued to develop over the past several years."

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