November 2015

General Mills Sells Green Giant to B&G Foods

United States - Minnesota

General Mills, Inc. sold its North American Green Giant and Le Sueur vegetable business to B&G Foods, Inc. in an $823 million transaction which closed in November 2015. Faegre Baker Daniels served as lead counsel to General Mills on the transaction.

Green Giant becomes the largest of B&G's food assets through the acquisition. General Mills will continue to do business under the iconic brands in international markets pursuant to a perpetual license agreement entered into in connection with the transaction. The strategic carve-out transaction, part of an effort by General Mills to refocus its efforts on higher growth businesses like natural and organics, was the culmination of a confidential but broadly marketed competitive auction process.

The Faegre Baker Daniels website uses cookies to make your browsing experience as useful as possible. In order to have the full site experience, keep cookies enabled on your web browser. By browsing our site with cookies enabled, you are agreeing to their use. Review Faegre Baker Daniels' cookies information for more details.