.hidden: {display:none;}; .visible: {display:block;}; Trademark, Copyright, Advertising & Media (T-CAM) - The Law Firm of Faegre Baker Daniels

Trademark, Copyright, Advertising & Media (T-CAM)

The trademark, copyright, advertising and media (T-CAM) team at Faegre Baker Daniels serves the full range of legal needs of businesses seeking branding, marketing and media counsel. We help clients protect their valuable brands and proprietary content, and we provide legal guidance on advertising, promotions, data exchange, content management and distribution, technology development, and regulatory issues in both traditional and new media, including internet distribution and social media.

Trademark and Copyright

Our T-CAM team counsels clients on a broad spectrum of trademark matters, including trademark clearance and prosecution, portfolio diligence and audits, trademark licensing, assignments and co-existence agreements, global brand acquisitions, anti-counterfeiting measures, trademark dilution prevention, domain name disputes, search engine optimization and social media monitoring. Our T-CAM professionals assist clients in a variety of copyright matters, including copyright registration, licensing, and enforcement, and publishing, technology and entertainment transactions.  We also advise clients on fair use defenses, compliance with the Digital Millennium Copyright Act (DMCA), legal constraints on data aggregation and transfer, and the use of user-generated content.

Advertising and Media

In the area of advertising and promotions, our services encompass clearance of advertising copy (including claims-substantiation review), comparative advertising, counsel on unfair and deceptive acts and practices (UDAP), product labeling, consumer privacy, user-generated content, terms of use, sponsorships, co-branding agreements, and sweepstakes and contests. We work with both traditional and new media, and have broad experience with internet advertising, behavioral advertising, website development and social media. Our T-CAM attorneys also assist sports and entertainment  clients, including music and film producers, publishers, labels, and talent with matters such as artist management agreements, right of publicity licenses and releases, manuscript review, letters of intent, music publishing and co-publishing agreements, and private offering memoranda in connection with film financing.


Our experienced teams of trial lawyers represent clients nationally in a wide array of T-CAM disputes involving  trademark and copyright infringement, rights of publicity, false advertising, music royalty disputes, First Amendment issues, claims of libel, slander, and invasion of privacy, data privacy issues, access to information, and related matters. Our lawyers represent clients in these matters in federal and state courts throughout the United States as well as in administrative and regulatory proceedings in the U.S. Patent and Trademark Office (PTO), the International Trade Commission (ITC), the Internet Corporation for Assigned Names and Numbers (ICANN), the National Advertising Division of the Council of Better Business Bureaus (NAD), and other forums.


James R. Steffen, Minneapolis
+1 612 766 8508

Stephanie A. Gumm, Indianapolis
+1 317 237 1423


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