February 28, 2011

Indianapolis Colts, Baker & Daniels Kicking Off "Read Across America"

The Indianapolis Colts and Baker & Daniels LLP are kicking off a weeklong celebration of "Read Across America" in cities throughout the State of Indiana on Monday, February 28.

Blue, the official mascot of the Colts, is visiting 10 Indiana schools and presenting an interactive reading of some of Dr. Seuss' classic books. Baker & Daniels is providing each hosting school with a "reading mat" to serve as a designated reading zone for the school in the future.

"Read Across America" is a national initiative established to commemorate Dr. Seuss' birthday and motivate students to enjoy reading. As with all things Blue does, each interactive reading will be larger than life. The book's illustrations will come off the page and be in front of the students' eyes. Bright visuals, magic tricks and audience participation will provide students with a fun reading experience and a hefty dose of humor.

The reading tour is part of an ongoing partnership between the Colts and Baker & Daniels to promote literacy across Indiana. The tour will reach almost 3,000 students, each of whom is receiving a bookmark to reinforce the message after Blue departs. Schools and cities on the tour include:

  • Monday, February 28 — Washington Elementary in Fort Wayne and Meadowbrook Elementary in New Haven.
  • Tuesday, March 1 — Perley Primary Fine Arts Academy in South Bend and Liberty Elementary in Mishawaka.
  • Wednesday, March 2 — St. Matthew School in Indianapolis.
  • Thursday, March 3 — Howard Roosa Elementary in Evansville and David Turnham Educational Center in Dale.
  • Friday, March 4 — George H. Fisher IPS 93 and William McKinley IPS 39, both in Indianapolis.
  • Monday, March 7 — Hawthorne Elementary in Indianapolis.

In the past, the Colts and Baker & Daniels have teamed up for the "Read, Dream, Succeed!" initiative by hosting Family Reading Nights at Indianapolis community centers during the NFL season. The events included an interactive reading by Blue and an active Colts player. Baker & Daniels also has sponsored book drives and distributed books to students.

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