Faegre Baker Daniels partner Stephanie Gumm authored a chapter in Intellectual Property Law 2014 – Top Lawyers on Trends and Key Strategies for the Upcoming Year, published by Aspatore Thought Leadership. The book discusses upcoming trends in intellectual property law, as well as the laws, decisions and policies that impact the future scope of this ever-changing area of law. Gumm's chapter focused on social media, with an emphasis on anti-counterfeiting efforts.
Gumm, who has a solid background in assisting clients with developing and implementing anti-counterfeiting strategies, examined the component for creating an effective and comprehensive anti-counterfeiting strategy for clients on social media platforms. Her chapter also explored how clients can efficiently utilize their resources to stop illegal promotion and sale of their products on social media.