June 2015

Madhouse Inc. Sells $71M Stake to BlueFocus Communications Group

Asia - China | Asia - India

In June 2015, preferred shareholders of Madhouse Inc. announced the sale of their 54 percent stake to BlueFocus Communications Group Co., Ltd. The transaction value approximates $71 million. Madhouse will remove its VIE structure as a result of this deal. Faegre Baker Daniels represented the shareholders in the sale.
Madhouse is a leading mobile marketing platform based in Shanghai with operations China and India. It is one of few Chinese companies focusing on mobile ad technologies and providing mobile marketing solutions to advertisers.
Blue Focus Communication Group is the market leader for brand management solutions in the Chinese market. The group’s major service offerings cover digital marketing, public relations, advertising, event management and international businesses.

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