Intellectual Property

Meet The Team


Your inventions, content and brand identity are your company’s currency. With a team of 100+ intellectual property professionals, we partner with you to cultivate, protect and leverage your creative and intellectual assets on a global scale. We help you take your idea and products from concept to market – and to enter new markets, enabled by our strong presence in the United States, Europe and Asia. We navigate the prosecution of patents and trademarks, grounded in our in-depth knowledge of the U.S. Patent and Trademark Office (USPTO) and its international counterparts. And when litigation is necessary to defend and leverage your intellectual property, our deep bench of trial attorneys has the specialized and technical expertise to give you a competitive edge.

The Trademark, Copyright, Advertising & Media (T-CAM) team at Faegre Baker Daniels serves the full range of legal needs of marketing and branding professionals. We help our clients protect their valuable brands and copyrighted content, and we provide them with legal guidance on advertising and promotions in both traditional and new media.

Trademark and Copyright Counsel

We tap a worldwide network of trademark experts as we counsel clients on a broad spectrum of brand matters, from the structure of clearance programs within marketing departments, to the launch of new global brands, to the use of brands in social media. In our copyright practice, we assist clients in transactions by drafting and negotiating publishing and licensing agreements that involve copyrighted materials. We advise clients on such copyright issues as fair use, compliance with the Digital Millennium Copyright Act (DMCA), legal constraints on data aggregation, and the use of user-generated content.

Advertising and New Media

In the area of advertising and promotions, our services encompass clearance of advertising copy (including claims-substantiation review), consumer privacy, and user-generated content, terms of use, sponsorship and co-branding agreements, and sweepstakes and contests. We work with both traditional and new media, and have broad experience with internet advertising, behavioral advertising, and social media.

Litigation Experience

The experienced trial lawyers on our team represent our clients nationally in a wide array of matters – trademark and copyright infringement, false advertising, First Amendment issues, claims of libel, slander, invasion of privacy, and other related allegations – in federal and state courts as well as numerous other relevant forums. We litigate cases involving journalists' access to government information, proceedings, and meetings; and we defend reporters in court actions seeking to identify confidential sources or subpoena notes and records.

Related Services and Industries

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