商标、著作权、广告及媒体 (T-CAM)

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Overview

The Trademark, Copyright, Advertising & Media (T-CAM) team at Faegre Baker Daniels serves the full range of legal needs of marketing and branding professionals. We help our clients protect their valuable brands and copyrighted content, and we provide them with legal guidance on advertising and promotions in both traditional and new media.

Trademark and Copyright Counsel

We tap a worldwide network of trademark experts as we counsel clients on a broad spectrum of brand matters, from the structure of clearance programs within marketing departments, to the launch of new global brands, to the use of brands in social media. In our copyright practice, we assist clients in transactions by drafting and negotiating publishing and licensing agreements that involve copyrighted materials. We advise clients on such copyright issues as fair use, compliance with the Digital Millennium Copyright Act (DMCA), legal constraints on data aggregation, and the use of user-generated content.

Advertising and New Media

In the area of advertising and promotions, our services encompass clearance of advertising copy (including claims-substantiation review), consumer privacy, and user-generated content, terms of use, sponsorship and co-branding agreements, and sweepstakes and contests. We work with both traditional and new media, and have broad experience with internet advertising, behavioral advertising, and social media.

Litigation Experience

The experienced trial lawyers on our team represent our clients nationally in a wide array of matters – trademark and copyright infringement, false advertising, First Amendment issues, claims of libel, slander, invasion of privacy, and other related allegations – in federal and state courts as well as numerous other relevant forums. We litigate cases involving journalists' access to government information, proceedings, and meetings; and we defend reporters in court actions seeking to identify confidential sources or subpoena notes and records.

Related Services and Industries

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